Berlingske Media

Ad Monetization

Berlingske wished for more control and greater transparency in their ad monetization. Mamuka has improved Berlingske Media's ad monetization approach by providing valuable support and guidance, as well as support in daily operations. By evaluating the current programmatic sales tactic and partnerships, as well as general adstack, Mamuka identified areas for improvement, recommended effective strategies and developed products. This led to enhanced revenue generation through new and existing revenue channels, increased transparency throughout the value chain, and gave better control in advertising operations. Mamuka also assisted in defining general product cycle and individual areas of improvements, developing a data monetization strategy, and formulating commercial and data privacy contracts for all major partners. The collaborative approach has empowered Berlingske Media with the tools and insights needed for continued growth and success in the competitive advertising landscape.